Apple is in talks to bring Google's Gemini AI model to iPhones, according to people familiar with the matter, paving the way for a massive deal that could shake up the AI industry.
The two companies are in active negotiations to allow Apple to license Gemini, Google's generative AI toolkit, to power some of the new features coming to iPhone software this year, said the people, who asked to remain anonymous due to the privacy of the deliberations. Apple also recently held discussions with OpenAI and considered using its model, according to the sources.
If the deal between Apple and Google comes to fruition, it will pave the way for a partnership between the two companies. For years, Alphabet Inc's Google has paid Apple billions of dollars a year to make its search engine the default in the Safari web browser on iPhones and other devices. The sources said that the two parties have not yet decided on the terms or brand of the artificial intelligence agreement, nor have the final touches been put in place on how it will be implemented